Typical Goods is a new Canadian company reinventing the bath towel. By adding spandex, they are stretchy, comfortable, and feel like a hug. Not to mention, they have a colourful and modern colour palette. Check out these award-winning towels and see exactly why they’ve won the title of “best innovative towels” by Oprah!

Soft and stretchy hand towels designed for everyday comfort.

This 2-pack features a beautiful navy blue hue that complements any bathroom dcor.

The stretchy fabric moves with you, offering flexibility and durability that standard towels can’t match.

Perfect for adding a modern touch to any bathroom while enjoying the softness and functionality you need every day.

Machine wash before first use. Machine wash warm on gentle. Tumble dry on low or hang dry.

Made of 98% cotton and 2% spandex.